Description
For every successful bar in Beijing there’s another that bites the dust. For those that flourish, what is their secret? The owners of ‘The Loft’ say the secret to a successful bar is an original concept.
Classroom Ideas
Can be used as part of a cultural debate on the western influence on Chinese life. Ask pupils to list the key aspects of a successful nightclub in Beijing. Working in groups, the pupils can draw up a business plan or generate ideas for a new business in Beijing. Take it in turns to present the students’ business ideas to the whole class and explain the key elements for its possible success.
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