Key facts about income statements
An income statement shows a business's revenue and costs to determine profit, including sales revenue, cost of sales, gross profit, expenses, and net profit.
It demonstrates financial performance over a period, typically 12 months, and includes key financial information.
Produced annually, it shows profit or loss over the past year by calculating revenue and costs.
Used to compare performance with previous years and competitors, and by stakeholders for decision-making.
Income statements
What is an income statement?
Mo and Emma discuss profit margins
Emma: So, we want to sell all these t-shirts.
Mo: But will we make any money?
Emma: Let's work it out.
Mo: Okay, first we need to work out how much money we have coming in.
Emma: Revenue.
Mo: Minus how much we spend doing the work.
Emma: Costs.
Mo: So, we just need to work out the difference between our revenue and the cost to make the t-shirts, to get our gross profit.
Emma: Well, we are aiming to sell one hundred t-shirts for ten pounds each, so one hundred times ten, we'll have a thousand pounds as revenue.
Mo: Now the costs.
Emma: The t-shirts cost us six pounds each, so that's six hundred pounds for all one hundred and then there's the fifty pounds for the designer, so six hundred and fifty pounds total.
Mo: So, one thousand pounds revenue, minus six hundred and fifty pounds costs, leaves us with three hundred and fifty pounds profit.
Emma: That's just gross profit though. Income minus cost of sales, what about our fixed costs, the operating costs that keep the business going like…
Mo: The website.
Emma: Exactly. Once we subtract all those as well, we'll get our net profit.
Mo: So, it's four hundred pounds for the website, after all our outgoings that leaves us with a fifty pounds net loss.
Emma: Loss?
Mo: Maybe we cut the website.
Emma: But we would be losing potential customers in the long run.
Mo: We can either reduce our outgoings or increase our revenue.
Emma: We could increase the price of t-shirts to eleven pounds each.
Mo: So, that would take our revenue up to, one hundred times eleven, one thousand one hundred pounds.
Emma: And that would gives us one thousand one hundred, minus six hundred and fifty, minus four hundred, a fifty pounds net profit.
Mo: Although, if we increase the price, it might mean we don't make as many sales.
Emma: But if we do, then that fifty pounds can go straight in our pocket as a reward.
Mo: Or we could re-invest it back into the business or maybe even save it for the future in case sales slump.
An income statement shows the revenueThe income earned by a business over a period of time from selling its goods or services. and costs of a business. This is used to work out whether or not the business has made a profitsThe amount of money made after all costs are deducted..

What are the main components of an income statement?
Sales revenue – this is the money coming into the business from selling goods or services. It can also be referred to as sales turnover.
cost of salesThe variable costs incurred as a direct result of making a product or providing a service, eg raw material costs. – these are the direct costs of supplying the goods or services such as wages, buying raw materials to make the products, packaging costs and energy costs such as gas and electricity.
Gross profit – this is the revenue minus the cost of sales. This figure does not take into account any other expenses involved in running a business. The calculation would look like this:

Revenue – Cost of sales = Gross profit
Expenses (overheads) – these are the costs that do not change as production increases or decreases. This includes interest paid on loans, insurance, salaries and maintenance costs.
Net profit – is the last stage of the income statement. Net profit allows a business to measure their overall financial performance to see if they are successful or not in a given time period. The calculation would look like this:
Gross profit – Expenses = Net profit
Components of financial statements – What are income statements?
The income statement is a financial document that demonstrates the financial performance of a business based on its income and how this has changed over a period of time, usually 12 months. The income statement allows owners to monitor business performance in line with business objectives and the rest of the industry. The key information shown on an income statement includes information about revenue, cost of sales, and any other expenses, along with gross and net profit.
Example of an income statement:
| £ | £ | |
|---|---|---|
| Sales Revenue | 500,000 | |
| Cost of sales | 180,000 | |
| Gross Profit | 320,000 | |
| Expenses | ||
| Wages | 100,000 | |
| Rent | 50,000 | |
| Advertising | 60,000 | |
| Total Expenditure | 210,000 | |
| Net Profit | 110,000 |
How is an income statement constructed?
Income statements are normally produced every year, showing the profit or loss made over the past 12 months. This is known as the trading period.
A business will have to:
calculate revenue for the trading period by working out how many products they sold and what price they sold them for
calculate the costs of the business for the trading period
split the costs into the cost of sales and expenses.
How does a business interpret income statements?
Comparison with last year
One way a business can use an income statement is to compare their figures against how the business performed in the previous year. This will show them if they have improved the business by increasing the revenue, gross or net profit.

Comparison with competitors
Another way a business can use income statements is to compare their data to their competitors. Businesses that are making more revenue than their competitors will have more market shareThe percentage of a market taken by a particular business or product.. Businesses that are making more net profit may be a more attractive investment or have more finance available to develop new products.

Stakeholders and income statements
There are many stakeholders that will be interested in the income statement of a business:
managers will use income statements to help them make decisions
shareholders will use income statements to help them decide whether or not to invest money into the business or whether to sell their shareA percentage or portion of a company.
employees could use an income statement to support their demands for higher wages, they can also see how secure their job is likely to be
the government will use the income statement to see how much tax the business needs to pay.

What are profit margins?
It is important to understand the difference between gross and net profit. Knowing the gross profit margin and net profit margin is essential when making business decisions.
Emma and Mo discuss gross and net profit margins
Mo: Now we are turning a profit, I think we should work out exactly how profitable we are.
Emma: It says here we need to look at our gross profit margin.
Mo: That tells us what our gross profit is as a percentage of our revenue, so, how profitable it is for us to make our t-shirts.
Emma: Gross profit, our revenue minus the total cost of directly producing the goods. Our cost of sales.
Mo: So, that's our one thousand one hundred pounds revenue, minus six hundred and fifty pounds in costs. Four hundred and fifty pounds gross profit. Now what?
Emma: To get our gross profit margin we then take our gross profit, divide it by our revenue and times by one hundred to get a percentage.
Mo: So, four hundred and fifty pounds gross profit, divided by one thousand one hundred pounds revenue, multiplied by one hundred to get the percentage. Forty point nine percent.
Emma: So, forty point nine pence in every one pound of sales is gross profit. That's pretty good but what's this, net profit margin?
Mo: Our net profit margin tells us what proportion of our revenue turns into net profit. So, how profitable it is for us to make the t-shirts plus cover any other costs from running the business.
Emma: So, our net profit is revenue one thousand one hundred pounds, minus six hundred and fifty pounds cost of sales, minus four hundred pounds of operating costs, which leaves us with fifty pounds.
Mo: So, our net profit margin is our net profit divided by our revenue, multiplied by one hundredto get a percentage. So, fifty pounds net profit, divided by one thousand one hundred pounds revenue, multiply it by one hundred to get the percentage, four point five percent.
Emma: So, if our net profit margin is four point five percent, that means that only four point five pence in every one pound of sales is net profit. It's better than zero.
How does a business improve its profits or reduce its costs?
Changing prices
One way a business can improve its profits is to try and make more revenue. They can do this by increasing their selling price: if they can maintain the same level of demand after this they will make more profit.
This is more likely if they don’t have many competitors.
In some cases, reducing prices could lead to an increase in demand that is big enough to increase profits overall.
For example, if a business is selling 10,000 products at £10 each, their revenue is £100,000. If they reduce prices to £9 and demand increases to 12,000 units, their revenue will be £108,000.

Reducing costs
Another way to increase profits is to reduce costs. This could include:
Reducing the cost of raw materials – this would reduce the cost of sales but could have an impact on the quality of the product.
Reducing labour costs – some businesses have introduced technology to reduce their wage costs. An example of this is self-service tills in supermarkets and online check-in for flights. However, the initial set up of technology can be costly and it could be unpopular with customers.
Reducing expenses – this could reduce costs such as insurance costs or finding lower interest rates without impacting the quality of the product or service.
Try the income statement quiz
Final checks
What is the formula used to calculate net profit in an income statement?
Net profit = Gross profit – Expenses
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