Local community
The local community is made up of the people who live in the area where the business is located. Though not necessarily customers of the business they are all neighbours to the business.
They are concerned with the local environment,The systems such as transport, communications, power and water services. and the impact the business has on jobs and prosperity on the local area.
A community can protest against a business if they feel threatened by its conduct
Local communities have an interest in a business doing well because they want:
- firms to bring jobs to the area
- a good, safe environment to live in
- good transport and communication links
Local communities can influence how a business operates by:
- protesting and petitioning if unhappy at an organisation’s conduct
