The example answers included in this guide are for reference only. You may need to use different exam techniques and adapt your approach to the context of the question, depending on the exam board you are following.
The case study examples use the PINCC method. PINCC stands for product, industry, customers and competitors.
State
State questions (1 mark) can be either related to a case study or independent of a case study.
Examples of state questions and answers include:
Question
State one element of the marketing mix.
Promotion.
Question
State one example of a tax.
Corporation tax.
Question
State one type of primary research conducted by businesses.
