Design strategies - EdexcelUser-centred design

User-centred design is a different style of designing from iterative design, as it bases the design of a product around the needs of the target market rather than the continual development of iterations. The user is questioned and consulted throughout the development, and evidence is gathered through questionnaires, interviews, testing and observations, and the results are used to improve the product.

User-centred design involves putting the end user at the centre of every decision made during the design process and, as a result, the end product is more likely to fit their needs. However, it can make the process take longer and the end product can become limited to one specific type of user rather than a group. Focusing on the user needs throughout the design process can reduce the development time as any changes that may be required are implemented in the early stages.