Business enterprise - EduqasThe risks and rewards of business enterprise

Entrepreneurs set up businesses for a variety of reasons. Ultimately however, successful businesses survive by meeting customer needs. Entrepreneurs must have a range of characteristics and motives to create a successful business.

Part ofBusinessBusiness activity

The risks and rewards of business enterprise

All encounter a mixture of risks and rewards when setting up a business. The level of risks and rewards often depends on the entrepreneur, the type of business and what products they are selling. Entrepreneurs must weigh up the risks and rewards to decide whether an idea is worth it.

Risks and Rewards

Business rewards may include:

  • profit
  • satisfaction and a sense of achievement from building something new
  • being able to build a successful business
  • receiving positive customer feedback and a good reputation
  • being in control
The financial rewards a business aims profit, business success and independence.

Business risks may include:

  • giving up job security to open a business
  • risk of low sales
  • risk of unexpected events and rises in costs
  • financial loss
  • business failure
Financial risks to businesses such as financial loss, lack of security and low sales leading to business failure.