Good customer service - AQADangers of poor customer service
Some businesses rely on good customer service to give them an advantage over their competitors. This can start before a customer has made a purchase and continue afterwards.
Most people will be able to think of a time when they experienced poor customer service. Examples include having to wait in a long queue, receiving the wrong meal in a restaurant and being served by a rude member of staff.
Poor customer service can be extremely damaging to a business. It is likely to lead to dissatisfied customers who are unlikely to purchase products or services from the business again.
It can also lead to the business gaining a poor reputation via word of mouthA form of spoken communication where people share information by talking about it or telling others about it. or through reviews on social media Social media is an interactive computer based technology that allows the user to create and to share information and ideas through virtual communities and networks. or other websites. This is harmful, as many potential customers will not make a purchase unless a business has good reviews.
Overall, businesses that provide poor customer service are likely to lose customers and therefore have a reduction in their sales revenueThe money received from selling goods and services..
