Developing ideasUsing visual elements in development
Developing ideas is part of the creative process for artists and designers. By exploring and refining ideas effective decisions can be made about the final piece of artwork or design solution.
Artists use the visual elements in different combinations to create particular creative effects and styles. The visual elements are:
line
tone
colour
shape
form
texture
pattern
Figure caption,
Olive Trees, Vincent van Gogh, 1889, oil on canvas, National Galleries of Scotland
The development stage should involve exploring and experimenting with several visual elements and deciding which you enjoy and which you show strength in using.
The key visual elements you focus on will depend on the theme and style of work you are developing.
For example, a student who is inspired by the work of Van Gogh may choose to concentrate on:
A student working on a product design who is inspired by Gerrit Rietveld may choose to concentrate on:
geometric forms
bold colours
smooth surface texture
By the time you move to working on a final piece, you should have made decisions about your intended style and which visual elements are the most important.