When creating multimedia solutions, optimising your mediaComponents such as text, video, audio or images that when combined are known as multimedia files for the web allows you to achieve a balance between quality and load times.
Fast site speedHow quickly pages of a website load and operate. Can be affected by media files and can affect user enjoyment leads to a positive user experience and is often used by search engines as part of their ranking algorithms.
Media resources that have not been optimized will increase load times and reduce site speed. This leads to increased rates of abandonmentIf a website has slow site speed, users can become frustrated and abandon the website. This is extremely important for ecommerce websites, as slow load times will cause users to abandon the checkout process and not purchase a product or service.
Research suggests nearly half of web users expect a site to load in two seconds or less, and they tend to abandon a site that has not loaded within three seconds.