Creating a design brief - OCRDeveloping your own brief

Designers use a brief to give them guidance and focus. A brief helps define the design problem and gives details on important considerations and constraints.

Part ofArt and DesignPortfolio and External Assessment

Developing your own brief

A poster plan for london Zoo featuring marketing material from the zoo and a mind map
This student has thought about their client and what they will want

You might find it useful to develop your ideas visually before writing your brief.

Creating a spidergram is a good way to break down your aesthetic, functional and market considerations into key points. These can then form the structure of your brief.

The spidergram below shows how you might organise key considerations for an architectural design.

Architecture. Functional – Primary/Secondary. Materials - Organic, Low maintenance, Weather resistant. Aesthetics - Integrate w/ environment, Source of inspirations. Target market - Appeal, Access
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