Place - EduqasHow businesses use multi-channel distribution
Customers are less likely to buy products that are difficult to find or frequently unavailable. Therefore, getting products to the right place is an important part of the marketing mix.
Some businesses use multi-channel distributionMulti-channel distribution is where a business uses several methods to sell their products to customers. to sell their products, this means that they use several methods to sell their products to customers. Popular methods of multi-channel distribution include a retail store, own website, comparison website, telephone sales and catalogue.
Often businesses use multi-channel distribution in order to maximise sales, profit and loyalty by giving customers choice and convenience.
Multi-channel distribution is popular in retail industries such as clothing shops, many clothing businesses have a retail store, a website and provide catalogues to customers.
Mobile phone companies often have physical shops, online websites, sell through third party websites and have their products on comparison websites to maximise the amount of sales they make.
It is common that businesses often have different pricing and offers using different channels of distribution, for example the price may be cheaper on a comparison website than the business’ own website.
