What is the design process?

Part ofDesign and TechnologyDesign

Understand the design process

The design process is like a roadmap for turning an idea into something real. It is not just a straight path; it is more like a series of loops and twists.

Winding road on a landscape with map markers representing Design opportunity; Brief; Research; Testing and evaluation; Manufacture; Specification; Idea generation and development stages of the design process
Image caption,
The design process as a journey
ExplanationPhone batteryLosing keys
Design opportunityIdentify a problem or need to be solved or improved.Maybe you notice that your phone always runs out of battery and you think, "I need a better portable charger!"Maybe you notice that people are always losing their keys. The design opportunity here is to create a solution that helps people keep track of their keys.
ResearchGather information on the problem or need. Explore existing solutions and consider materials and technologies that could assist.You might look up the best battery types or read user reviews of existing chargers.Researching key holders, studying user habits, or finding out which materials are best for durability.
BriefThis is a clear statement that outlines the problem, the goals and the constraints you must work within."Create a portable charger that’s compact, charges quickly and looks modern."“Design a portable key holder that is easy to carry, helps users keep track of their keys and is stylish.”
SpecificationCreate a detailed list of design requirements, including dimensions, materials and performance criteria.Dimensions, materials and features like how many charges it can provide.Specifications for the key holder might include dimensions (must fit in a pocket), material (must be lightweight and durable) and features (must include a clip for attaching to a belt).
Idea generation and developmentYou might sketch ideas, make models, or use software to visualise themComing up with different designs for the key holder, like a keychain, a small pouch, or a clip-on device and then refining these ideas.
ManufactureManufacturing involves making the product, by hand or using machines.Once you have finalised your key holder design, you might make a prototype using 3D printing or assemble it using different parts.
Testing and evaluationTest the design, check requirements, gather feedback and suggest improvementsTesting the key holder to see if it holds keys securely, if it is easy to use and if it is durable. You might also get feedback from users to see if there are any changes needed.

A quick overview of the design process

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Discuss and analyse the design process

Analysing the design process

Analysing the design process involves evaluating each step to understand its effectiveness and identify areas for improvement.

AnalysisQuestion to ask
Design opportunityEvaluate how clearly the problem or need is defined. Was it a genuine problem? Did you identify the right target audience?Did you consider various perspectives and potential impacts?
ResearchAssess the depth and relevance of your research. Did you gather comprehensive information? Were your sources reliable and varied?Did your research uncover key insights and trends?
BriefReview how well the brief outlines the objectives and constraints. Is it specific and clear? Does it align with the identified design opportunity?Does the brief address all the essential aspects of the problem? Are the goals realistic and achievable?
SpecificationEvaluate the accuracy of your specifications. Are they feasible and measurable?Are the specifications detailed enough to guide the design process? Do they cover all necessary criteria (performance, safety, usability)?
Idea generation and developmentWere the ideas diverse and innovative? Did you effectively develop and refine them?How many ideas did you generate? Were the ideas tested and refined based on feedback or prototypes?
ManufactureDid the final product meet the specifications?Did the produced item match the design specifications?
Testing and evaluationEvaluate the thoroughness of the testing and the usefulness of the feedback. How well did the design perform in real-world conditions?What methods were used for testing? Did the testing reveal any issues or areas for improvement? How was feedback gathered and used?

Analysing a product

Analysing cordless overhead earphones with a focus on ergonomics and aesthetics.

Ergonomics in earphones involves designing them for comfortable long-term wear. A well-designed pair of earphones should look good and feel comfortable. A sleek design with adjustable, padded elements ensures that the product is both attractive and functional.

Purple headphones on a white background
Image caption,
Designing headphones includes ergonomics and aesthetics

Ergonomics

  • Padding on the ear cups
  • Adjustable headband
  • Overall weight of the earphones
  • Earphones with memory foam ear cushions and an adjustable, padded headband tend to be more comfortable, especially for extended use. If they are too heavy or have poorly designed padding, they can cause discomfort or even pain after a while.
  • Proper fit is crucial for both comfort and sound quality. Earphones should be adjustable to fit different head sizes and shapes. Poor fit can lead to discomfort and poor audio performance.
  • Earphones with a flexible and adjustable headband and rotating ear cups can accommodate various head shapes and sizes, improving the overall user experience.
  • Ease of use. Controls for volume and playback should be easy to reach without causing strain.On-ear controls that are easily distinguishable and positioned for quick access enhance usability. Controls that are too small or poorly placed can be frustrating.

Aesthetics

  • The design, color and overall look of earphones can make them more attractive to users.
    Sleek, modern designs with a choice of colors or customisable elements can appeal to style-conscious consumers.
  • The materials used affect both the appearance and the perceived quality of the earphones. High-quality materials can give a more expensive look and feel.
  • Distinctive design features, like a recognisable logo or unique color schemes, help in building a brand’s image and can attract loyal customers.

Understand the non-linear nature of the design process

The iterative process in design

Iterative design

Designing a product for a client can be done in several ways.Manufacturers cannot risk investing large amounts of money into the production of a product that has not had adequate design, modelling, testing, prototyping and evaluation.

Diagram illustrating the cyclic iterative design process starting with a brief, to analysis, design ideas, modelling, testing, evaluating and modification.
Figure caption,
Iterative design is a circular design process that models, evaluates and improves designs based on the results of testing.

Analysis

Starting with a design brief a designer may come up with a good idea that solves a problem. Using an iterative design process, a model can be made from a design sketch and then tested. The test results may suggest failures andmodifications to the design. These changes are evaluated, and then the cycle begins again - until the best solution to the problem is found.

Sketching design ideas

This involves creating a series of freehand sketches of design ideas that may help solve the problem in the design brief. These could be different from each other or developments of an original idea.

Sketched design ideas of headphones. Includes rough sketches of the various components and a polished colour drawing.

Modelling

Modelling ideas in card, paper, clay or other materials can create a cheap and quick way to do initial trials with a product. Using an easy to modify material provides a good way of seeing how a product looks and works, eg checking handles are in the right place or parts fit together well. Taking photographs or video throughout this can show development.

Testing

Once a model has been made it can be tested in a variety of ways:

  • destructive testing - tests the product to its extreme to see what conditions it can tolerate before being destroyed, to help decide on the best materials and construction methods to use
  • non-destructive testing - tests the model to identify areas of weakness without destroying it, to test the function of the product and highlight any unexpected design flaws
  • market testing - tests the product with its target market to give feedback on performance and design

Evaluating

The data that is gathered from the testing of a model can be in the form of questions answered or tables of measurements or results. These can then be analysed and used to improve aspects such as:

  • aesthetics
  • function
  • safety
  • strength

Evaluation is crucial in the design process as it can highlight any modifications that need to be made at the next stage. It is also a valuable point at which to consider the product against the original design specification and ensure the client or target market’s needs are met.

Modification

From the evaluation, a designer can revisit the models and design ideas to make improvements to:

  • performance
  • style
  • function
  • cost

Becoming fixated on a particular idea can become an issue when trying to develop a new solution to a design problem. This can be avoided by:

  • collaboration
  • feedback from user groups
  • testing a product

Use communication methods in design

Why Communication Methods Matter

Once you have your design, you need to share it clearly with others. That is where communication methods come in. Each method helps you present your ideas effectively.

Freehand Sketching
Quick drawings to explore and share your initial ideas. It is like doodling your thoughts on paper.

Freehand sketch of headphones
Figure caption,
Sketching design ideas help explore ideas

Presentational Drawings
Detailed and polished visuals showing how your final product will look. Think of it as a high-quality poster of your design.

Presentational drawings of headphones
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Presentational drawings are useful to show the final design

Working Drawings
Precise technical drawings with measurements.

Working drawing of headphones labelled
Figure caption,
Working drawings have information about measurements, materials and design elements

Mood Boards
Collages of images, colors and textures to capture the style and feel of your project. Imagine a Pinterest board that helps set the mood for your design.

Mood board for headphone design
Figure caption,
Moodboards explore design and function
Mock up of purple headphones
Image caption,
Models are useful so the design can be seen and touched

Physical Mock-ups / Models
Prototypes of your design. These help you see and touch your idea in a real-world form, making it easier to assess and refine.

Mock up of purple headphones
Image caption,
Models are useful so the design can be seen and touched

Computer-Aided Design (CAD) Virtual Modelling
Using software to create detailed 3D models of your design. It is like having a digital version of your product that you can manipulate and perfect.

Wireframe CAD of headphones
Figure caption,
CAD allows you to manipulate your designs in real time
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Test yourself

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