تراجع الاعلانات التجارية في الاذاعة والتلفزيون

Recently, many commercial TV and radio stations have been affected by falling advertising revenue.

They have less adverts and are struggling to stay open or keep all of their staff.

The reasons for the reduction in advertising is not just because of the financial losses that companies have suffered.

Research has shown that a lot of companies do not believe that adverts work any more.

Even though there is also research to show that TV and radio adverts do work, companies are using new ways to advertise their goods.

A very popular way is product placement.

This is a way of advertising goods by placing them inside a film or a TV programme.

For example, a famous watch company would pay a lot of money for a movie star to wear its watches in a movie.

Music companies also can pay money so that their songs are played during movies.

The internet is also home to a new kind of adverts called pop up ads.

Pop up ads are windows with adverts in them that pop up when you open certain websites.

Advertising is a huge industry and companies will always look for new ways to advertise their goods.

What was the best advert you ever saw? Did it make you want to buy the product it was advertising? Write to us in English!
ما أفضل إعلان تجاري رأيته؟ وهل دفعك إلى شراء المنتج المعلن عنه به بعد مشاهدته؟ اكتب لنا بالإنجليزية

commercial TV and radio stations
محطات الاذاعة والتلفزيون التجارية

falling
انخفاض

advertising
اعلان

revenue
الايرادات

adverts
اعلانات

struggling
تحاول جهدها

financial losses
خسائر مالية

product placement
وضع المنتج في لقطات شريط مصور

placing
وضع

movie star
نجم سينيمائي

pop up ads
إعلانات الإنترنت التي تظهر تلقائيا

huge industry
قطاع ضخم

I like mobile operators’ ads, since; they are real and make me try any new service directly. I think advertising in the Internet is powerful than TV and radio because people surfing the Internet are increasing rapidly.

Othman, Riyadh, Saudi Arabia

I think that adverts during watching films it can be useful for rest your eyes but it must be not too long break that could be distract for us

Ayman samman, Qena, Egypt

i beleave advertising on the internet is most cheaper than advertising on the TV channels while adverts on famous Channels TV is more effective and it will reach the customers faster.
Abu Ahmad, UAE

i enjoy watching Movie and i do not like been stop in middle of move by adverts.
Shadle Omar, Libya