Lunch with BBC Three's Normal People
Find out how a successful marketing campaign led BBC Three’s Normal People to become the most successful new Drama launch in iPlayer history
In this session Stephen James-Yeoman, commissioning executive for Digital & Festivals, BBC Arts, discovers how BBC Marketing took bestselling novel Normal People and created a marketing brief and campaign strategy smash hit. He is joined by:
- Harriet Gunning, marketing manager for BBC Drama & Comedy
- Cassie Smyth, social media lead at BBC Three.
