Getting it Right
AI is a powerful tool, and with power comes responsibility. In the UK, regulation of AI-based technologies is coming down the track but already organisations are designing and defining their approach to its use.
A new role is springing up in organisations: that of overseeing a company’s responsible use of AI. Getting ahead of the regulators by crafting clear ethical company guidelines enhances a brand’s reputation as trustworthy and transparent whilst also being innovative and creative. If a company isn’t trusted, the public will simply go elsewhere.
Brand loyalty matters, whether in the public or the private sector. In this session, two of those, literally, in positions of responsibility explain why it’s so important to get it right.
