One of the first writing-to-pictures tasks you're likely to face in a TV newsroom is making an editorial decision on which pictures to write to. The pictures have to tell a story in about 20 seconds, so choosing the right ones is essential.
It's easy to think of an OOV as one of the least important parts of a news running order - the pictures are often called 'wallpaper'. But they're an important part of the texture of a bulletin or segment of output, alongside packages, graphics and two-ways.
"Choose the pictures that best tell the story crisply and those with strong visual cues"
Obviously the words and pictures have to tell the same story, so it's essential to know from the start what visual material you have to work with. The possible pictures are more likely to be limited than the possible words.
Choose the pictures that tell the story crisply and have strong visual cues.
