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| Monday, 11 March, 2002, 11:13 GMT 6 Music: For boys
The kids were in charge when 6 Music launched - the public chose the station's opening track, and given the choice including Led Zeppelin, Alanis Morrissette, the Manic Street Preachers and Coldplay, what did they pick? Northern Irish rock pups Ash, naturally - probably not what the station's bosses had in mind, but a fine way to leap out of bed on a Monday morning.
At the moment it is doing both, as demonstrated on Monday morning's Phil Jupitus breakfast show. The station's playlist also shows it - Angie Stone, White Stripes and Hundred Reasons sit alongside Alanis Morissette (three tracks on their A-list!), Joey Ramone and Mick Jagger. Bands featured in Jupitus' first hour included James, Ben Folds Five, The Jam, Stereophonics - all very blokey stuff. Indeed, anyone wanting to hear a female act had to wait just over an hour to hear Alanis Morissette. Music for boys, indeed - but then being obsessed with music has always been seen as a male trait.
Some of the jokes wore a little flat - a spoof news slot called The World Outside Your Window sounded like Mark Radcliffe's Vague News send-up but without the gags. The nerves wore off after the tricky first hour passed, and Jupitus soon hit his stride.
Only around 50,000 digital radio sets are in circulation, so the BBC is hoping to pick up listeners from the internet and Sky Digital, a strategy which has worked for other niche stations like London rock outfit Xfm. Early e-mails came in from listeners in California, Tennessee and New South Wales as well as Nottingham and Whitley Bay - possibly proving that 6 Music's listeners are dedicated enough to their sounds to tune in on their computers at unearthly hours of the morning. "I'll tell you who'll be upset - the World Service," Jupitus quipped as e-mails came in from worldwide listeners. It also met the approval of Elvis Costello, who called in from Dublin to beat Paul Weller to be the first celebrity guest.
6 Music has the attention to detail which is the hallmark of the true music freak - mini-biographies of artists scroll across the digital screen while tracks are played. What also works in the station's favour is it is one of the few digital-only broadcasters with any personality. Most of London's digital stations appear to be variations of the capital's existing music networks (Kiss, Heart, Magic, Xfm, Virgin, and, of course, Capital FM and Capital Gold) - computer-driven and generally soulless.
It also has the heritage of London's old BBC station GLR - a music and speech station which closed two years ago to howls of outrage from its small, but loyal band of listeners. With Jupitus, and other ex-GLR DJs including Gideon Coe, Clare McDonnell, Sean Hughes, Tracey Macleod, Bob Harris and Chris Hawkins on board, some at the corporation obviously feel they had something good in the capital - although you know they would never admit it in public.
While Virgin's Daryl Denham followed Union City Blue with an off-colour gag about Camilla Parker-Bowles' face, Phill Jupitus made a much less obvious choice - Rip Her To Shreds - adding how much the track meant to him and an old friend. There is no way 6 Music can become a friend to millions just yet - it is difficult to take a PC into the shower with you and bedside digital radios are as rare as hen's teeth. But by picking a station which is going to appeal to men - the kind of men who are going to fork out �300 for a nifty bit of digital kit - the BBC might not just occupy "the slack ground between Radio 1 and Radio 2" as Jupitus put it, but kick-start the whole digital radio industry. | See also: 11 Mar 02 | Entertainment 11 Mar 02 | Entertainment 08 Jan 02 | Entertainment Internet links: The BBC is not responsible for the content of external internet sites Top Entertainment stories now: Links to more Entertainment stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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