Elvis Rock has been a mid Wales landmark for decades

A roadside rock, daubed with the King of rock and roll's name, had for decades greeted drivers as they made their way into Aberystwyth.

Recently the rock face was chipped away and many who remembered the landmark contacted the BBC earlier this year.

But someone has carved and painted the rock again and, like the real Elvis, it has made a comeback.

The rock, on the A44, has been given a new flat face and, in white paint, Elvis has been immortalised in mid Wales once again.

The landmark is a symbol of our age and a reminder of our great hero Elvis the pelvis One of the founders of the rock, David Meredith

Who exactly is responsible for the new Elvis rock is not known.

Equally, it is unclear who destroyed the original.

When the Elvis rock disappeared earlier this year, people contacted the BBC and said they want to see the music legend's Aberystwyth rock again, as did the men responsible for painting it more than 40 years ago.

John Hefin, from Borth, in Ceredigion, a former head of drama at BBC Wales, and his friend David Meredith, from Llanuwchllyn, near Bala, first painted the rock in 1962.

How the rock looked before it was destroyed

They had written 'Elis' on the rock in support of a politician, but days later their handiwork had been altered to read, 'Elvis'.

Mr Meredith was pleased the Elvis Rock had re-emerged.

"I am delighted," he said.

"Although Elis was changed to Elvis I'm pleased it's been reinstated as a Beacon of light on Plynlimon.