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Last Updated: Thursday, 20 September 2007, 12:31 GMT 13:31 UK
Job cuts 'likely' at Pot Noodle
Pot Noodle advert
Former miners featured in a Pot Noodle advert in 2006
The makers of Pot Noodle have announced that job losses are likely at their factory in south Wales.

Parent company Unilever has announced that a comprehensive review is being carried out as part of a major plan to cut costs.

They have not specified how many of the 220 people employed at the Pot Noodle factory in Crumlin could be affected.

Unilever has also announced it is cutting more than 300 jobs at three of its factories in England.

It will also carry out reviews at two other plants aside from Crumlin.

Trevor Gorin, a spokesman for Unilever said: "It's likely that the review will have a downward effect on employee numbers at the Crumlin plant, although it's too early to say exactly how many."

He said a comprehensive review, to be done internally, will be carried out and it will be completed by the end of March.

It will look at the competitive position of the factory and the profitability of the pot noodle business.

Around 315 jobs will be cut at Unilever's factories in Burton, Warrington and one on the Wirral over the next year, the company announced.

It said the changes were designed to "further increase competitiveness and drive growth."

'Noodle mine'

Last year, 10 former miners who now work at the Pot Noodle factory were featured in an advert which showed strands of Pot Noodle being removed from a "noodle mine" by miners.

It sparked 81 complaints to The Advertising Standards Authority which rejected claims the advert was offensive following an investigation.


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12 Apr 07 |  Business

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