 Some 81 complaints were received about the advert |
A Pot Noodle TV advert featuring miners working at a "noodle mine" was not offensive or racist to Welsh people, the advertising watchdog has ruled. The commercial featured former miners now employed at Crumlin's Pot Noodle factory and was set in the village, which saw its coalmine closed in 1967.
The Advertising Standards Authority received some 81 complaints.
The promotion for a new range of the snack, said to be healthier, was "tongue in cheek", maker Unilever said.
The advert which saw miners getting strands of Pot Noodle from a "noodle mine" featured a Welsh-accented tagline "Fuel for Britain, isn't it".
The ASA said: "We acknowledged that the ad offended some viewers. However, we did not consider the depiction of Welsh miners in the ad was derogatory to the Welsh."
Last year's Pot Noodle ads, featuring the tagline "Have you got the Pot Noodle horn?" racked up 572 complaints but were also given the all-clear by advertising watchdog.
An earlier campaign had the tagline "The slag of all snacks" banned.
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