Visitors to a west Wales agricultural show will be sampling 'Welsh only' products to help market the industry.

The United Counties Show in Carmarthen returns after a two-year break, boasting that all food and drinks available are made in Wales.

The latest farming equipment is on display

More than 30,000 visitors are expected at the two-day event, which begins on Thursday.

The show has received more than 1,700 entries with the horse section being the most popular with more than 1,200.

The show's chief executive Byrnan Davies said: "We are extremely proud of the fact that all of the food and drinks available from the time that you walk through the gate are not only good value for money but also 100% Welsh-produced.

"Everything has full traceability so that the consumer knows exactly where their purchase has come from in Wales and can track it right through from farm to fork."

The event had to be cancelled last year because of foot-and-mouth disease and organisers say they are delighted with the support they have received.

Dyfed Powys Police are asking motorists to co-operate with new traffic measures aimed at easing congestion along the A40 dual carriageway alongside the showground.

Traffic approaching the site will be segregated into colour-coded white and blue lanes to the car parks.

It is hoped a new entrance and access road will alleviate jams.

Historical

Inspector Ian Rees said: "There will be a 40 mph speed limit in force for this particular stretch of road during this week and drivers should heed a warning to take extra car when nearing the Showfield entrances."

The show is more than a century old.

It was first staged in Carmarthen Park in 1896.

The event is not only an agricultural show but features exhibitions and trade stands for non-farming visitors.

Carmarthenshire council is discussing plans for a major Celtic centre on the showground site, which will involve a cinema, hotel, food hall and exhibition areas.