Spark provides gas and electricity for domestic and commercial users

The firm said it planned to relocate its Edinburgh headquarters to Ettrick Riverside in Selkirk.

Bosses said the move was a "vote of confidence" in the Borders and that the quality of the workforce and its loyalty played a part in the decision.

The company, which supplies domestic and commercial users, will recruit customer service and management staff.

PJ Darling, the chief executive of Spark, said the decision to relocate to Selkirk was based on two key factors that propelled the Borders above other regions of the UK.

'Quality jobs'

He said: "The quality of the workforce in the Borders and the fact that people living here tend to want to stay put and, for that reason, can offer companies loyalty, was a major attraction.

"The support Spark got from Scottish Enterprise Borders (SE Borders) was also another important decider."

Mr Darling said that Spark was prepared to pay above the regional salary average for the right staff.

He added that the company was also keen to forge links with those involved in renewable energy projects in the region.

David Gass, SE Borders senior director of operations, welcomed the jobs boost.