 Dancers symbolise heaven and hell in Roslin Glen |
A marketing campaign has been launched in Edinburgh and the Lothians in a bid to attract visitors to the area during the autumn. VisitScotland Edinburgh and Lothians is tempting visitors to the region as part of its national 2006 Autumn Gold drive.
It will promote some of the best events and attractions across the area.
Edinburgh's popular farmers' market, East Lothian's Food and Drink Festival and Midlothian's Doors Open Day all feature in the campaign.
Ghost tours
Ben Carter, area director for VisitScotland Edinburgh and Lothians, said: "Autumn is a special time of year in Edinburgh and the Lothians and through our marketing campaign we aim to really capture a sense of what makes it so special.
"We have chosen a heaven and hell theme. It's a walk through the region's woodland trails and parklands or one of Edinburgh's famous ghost tours through the city's warren of wynds and underground streets.
"While heaven is a walk along the expansive beaches of the Lothians, exploring Edinburgh's Royal Botanic Garden or a luxury break in a spa hotel."
Aimed at attracting visitors to the area during the months of September through to November, the Edinburgh and Lothians campaign will include the distribution of 25,000 packs sent in the post and 50,000 press inserts from early September.
It is estimated the campaign will bring �22m to Scotland's economy.
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