A spray which replicates the smell of a new car is to be used by a company to make their used cars more appealing. The spray produces a mixture of smells, which people associate with new cars including leather, air freshener and fresh plastic.
The spray will be tested at one car dealership and if it is successful it could be extended across the country.
The scent has been developed by The Aroma Company, a firm based in Wallingford, Oxfordshire.
Sarah Harrop, a scentologist at the company, said: We've been pre-conditioned to have certain assumptions of what a car should smell like when we drive off in it for the first time."
Network Q, which has 440 UK outlets, denied it was doing anything devious or dishonest.
A spokesman said: "If you can pump new car smells into used cars then it can effect consumer attitudes.
"It is not underhand. It is part of a number of factors from Network Q that make the buying process easier."
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It is not underhand 
