A Nottingham school is piloting the country's first mobile phone text messaging scheme to deal with bullying. Pupils at River Leen in Bulwell are able to send an anonymous text if they are being bullied.
Posters are being displayed around the school giving details of the text message number.
It is part of the first anti-bullying week in which the government is joining forces with children's charities to tackle the problem.
Tracey Sands of the Anti-Bullying Alliance says the organisation needs to raise awareness of the problem as part of efforts to tackle it.
She said: "People like Kelly Holmes and sports stars are people that children look up to, so if they see their heroes speaking out it will encourage them to speak out.
"If they are being bullied at school or they know of something going on at the school, it may help."
The company who designed the scheme, Text Someone, has already successfully launched mobile phone text schemes to track down truants.