Nottingham's pubs and clubs are being asked to join a campaign which aims to cut drunken behaviour on the streets. The city council wants their backing in an attempt to ban promotions such as happy hours which they say encourage binge drinking.
There is concern such drinking and related bad behaviour turns the city centre into a "no-go area" and stretches the police and NHS.
The council says it also intends to extend a ban on drinking in public.
There is already a ban on drinking in the streets in Nottingham city centre but this is likely to be expanded to include other "hotspots". The council points to Home Office figures, which suggest half of all 18 - 24-year-old men regularly binge on alcohol and almost a third of young women also get very drunk at least once a month.
Brian Grocock, council spokesman on the environment and street services, said: "This unattractive emphasis on almost competitive boozing turns the city centre into a no-go area for families and older people at night.
"It also leads to fouled and littered streets and unacceptable levels of rowdy behaviour that tax the services of the police and the city's hospitals. "
He said he had written to the government to highlight these concerns and call for extra power for local authorities to deal with alcohol related problems.