Andrew Turner BBC Radio Norfolk reporting from Great Yarmouth

It was a weekend of summer sun, just the kind of weather that spurs people on to drop everything and enjoy it.

CCTV footage of Daniel Entwistle

Mine was to be a weekend of camping in the west Norfolk beach resort of Hunstanton.

As I went to bed on Saturday evening, I had not heard what was happening in my reporting district on the east coast... little Daniel Entwistle had gone missing.

But as my news editor came on duty at the crack of dawn on Saturday and made the routine calls to the police, so news of Daniel's disappearance was made public and I was called on duty just before 0700 BST.

My first instinct was to begin the appeal for information and I went straight to his family home.

Daniel Entwistle was last seen on Saturday

The distress was clear on the family's faces.

Friends and neighbours had gathered to offer support and help in the search.

Daniel's parents David and Paula spoke to me about living every parent's nightmare.

Throughout the day more resources - both in terms of manpower and equipment - were being deployed as the hunt intensified.

Community concern

And the growing team of local, regional, national and international reporters, was doing everything to bring the appeal into every home in the UK and further afield.

As the news spread across the country, the BBC's network of local radio stations became eager for me to explain to their listeners what had happened.

Daniel's parents are suffering a nightmare

Under these circumstances and pressures, reporting becomes a juggling act - learning how to strike a balance between broadcasting the latest details and keeping abreast of what's happening, to ensure the latest and most relevant details are given out.

With my mind focusing on the devastating impact Daniel's disappearance has had on his family and the community, it's impossible not to take a personal interest in his welfare.

It is moving to see children in the town recognise the pictures of Daniel on posters that have been put up across Great Yarmouth.

The community's concern is also shown in the number of people volunteering to take part in the search.