The PM's wife said Liverpool is the best place for culture

The city council launched an 08 Ambassador Programme to help spread the word about the city being European Capital of Culture in 2008.

The city is expecting two million extra tourists that year, which it is hoped will generate �200m for the economy.

The Prime Minister's wife said "I support Liverpool because it is the best place for culture today."

Ken Dodd, 79, said: "I am proud to be a citizen of Mirthyside. It has a great heritage of comedy performances."

Culture ambassadors Cherie Booth QC Ken Dodd Paul Heathcote, chef Brian Jacques, author Archbishop Patrick Kelly Gerry Marsden MBE, singer George Melly, musician Stephen Parry, swimmer

"So many of my heroes have lived and worked in this wonderful city of colourful characters.''

Jazz musician George Melly and singer Gerry Marsden will also support the campaign, along with Archbishop Patrick Kelly, swimmer Stephen Parry and chef Paul Heathcote.

Ambassadors will receive a welcome pack including a fact sheet about the city's cultural assets, a special ambassador badge and regular updates about Liverpool as the city builds up to the big year.

Councillor Warren Bradley, Leader of Liverpool City Council, said: ''We want everyone who loves Liverpool to tell the world about why Liverpool is a great city to visit and why it will be a brilliant European Capital of Culture in 2008.

''Ambassadors can come from all walks of life but having such famous Liverpudlians who perform all over the world will be a great boost.