The guide includes details of the Yorkshire Giant's house

Trade has suffered in Market Weighton since the town's bypass opened in the early 1990s, local shop owners say.

Now, a booklet has been produced with a �4,000 grant from the Heritage Lottery Fund and Countryside Agency to get more people to visit and live there.

The guides are being sent to 5,000 homes across the area, author Marian Frith told the BBC.

The town, which was originally called Wicstun, sits at the foot of the Yorkshire Wolds between Beverley and York.

Yorkshire giant

The bypass was built after pressure from local people who were fed up with the number of lorries driving through the town.

The downturn in trade came as the road also discouraged shoppers.

The guide includes details of shops, services and attractions in the area including the house where the "Yorkshire Giant", 7ft 9ins William Bradley, lived 200 years ago.

Mrs Frith said the booklet would also be available in tourist information offices across the East Riding and in Hull.

"Visitors from the continent will also be able to pick one up on the P&O ferries that sail into Hull," she added.