A family from north Derbyshire who lost their son in a motorbike crash are backing a new safety campaign. James Andrews, 29, from Shirebrook was killed in a crash in 2002 while out on his 1,000cc bike.
Each year about 16 motorcyclists are killed on Derbyshire's roads and the county council hopes its To Die For campaign will reduce that number.
Mr Andrew's sister, Julie Herbert, said bikers and motorists have to look out for each other.
The campaign aims to remind motorists to look out for motorcycles on the road and be aware of their vulnerability.
 |  We now want to do something positive and support this campaign in his name  |
Bikers will be encouraged to think about the consequences road accidents can have for families and friends, as well as the immediate victims.
Derbyshire County Council cabinet member Walter Burrows said: "Derbyshire attracts thousands of motorcyclists every year due to the rural nature of the county's roads.
"This sadly results in a significant level of accidents which we are committed to reducing.
"We hope the campaign will help encourage not only bikers, but all motorists and road users to think about their own safety and that of others."
Two designs of roadside posters will be placed at around 40 sites across Derbyshire where there have been a high number of motorcycle accidents over the past three years.
Ms Herbert added: "We've all dealt with it in different ways, but agreed we now want to do something positive and support this campaign in his name."
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