Branson is head of the Virgin brand

Here, British entrepreneur Richard Branson gives his view.

I think that - and this might just be my family - but I think children today are marginally more spoilt than they were in my day in England.

MESSAGES TO YOUTH Jesse Jackson Ellen Johnson Sirleaf George Foreman Viv Richards Amitabh Bachchan Yoweri Museveni Richard Branson Nursultan Nazarbayev

In Africa it's bad, it's as tough as it comes and they still need, I think, a lot of help from the outside as well as from their own people.

When I was a child, a number of events had an influence on me - the Vietnamese war was an enormous influence.

There was also Kennedy's death and the Moon landing.

I think children know how to have fun better than adults.

Children party a lot, and adults start taking life too seriously.