As part of a series of features studying UK seaside culture, we visited eight towns across the country, to find out more about how they were responding to the changing patterns of tourism.
Thirty years after the lure of foreign holidays began to damage the domestic market, some have struggled to survive while others have decided to take a new direction.
So will the donkey rides and amusement arcades become a thing of the past?
To read more about any of the above towns, click on the name on the map.