Viewers see a crash with and without seatbelts

The new campaign shows three men in a car crash without seatbelts and then with seatbelts.

Launching the campaign, transport minister Tony McNulty said: "Too many drivers and passengers still fail to wear a seatbelt.

"This campaign continues our thought-provoking publicity to try and convince them of the need to belt up - even on short trips.

"Wearing a seatbelt can save your life. I hope our new campaign will be a powerful reminder to those who seem to forget."

SEAT BELT SAFETY Each year 10 people in the front seats of cars are killed after being hit by their passengers during a crash 90% of children under 14 wear seat belts in the back 61% of adults wear seat belts in the back The new safety film

The Department for Transport (DfT) says almost 10% of drivers and front-seat passengers do not wear seatbelts.

About 40% of adults sitting in the backseat do not use seatbelts.

The DfT estimates about 10 front-seat passengers and drivers are killed every year by back-seat passengers not wearing belts hitting them in a crash.

The DfT has set up a new website with a "crash simulator" showing the type of injuries that can occur if a seatbelt is not worn and the benefits of having one on when an accident occurs.

IMPACT OF SAFETY MEASURES 1. 1983, Illegal not to wear front seat belts 2. 1989, Children in rear seats must wear seat belts 3. 1991: Adults must wear seat belts in the rear