Khan has shunned Bollywood ceremonies for many years

Khan is demanding 210 million rupees ($4.7m) and an apology from the magazine, Filmfare.

He is also asking the publishers not to use his name or picture without his prior consent.

The publisher is Worldwide Media, a joint venture between BBC Worldwide and India's Times Of India group.

Khan is known to stay away from all Bollywood award ceremonies.

His lawyer Anand Desai told the BBC that the actor had objected to the use of his photograph and a comment in a promotional advertisement by the magazine that suggested that "he is endorsing Filmfare" magazine.

The advertisement appeared in The Times of India newspaper.

Mr Desai said they were waiting to hear from the publishers before deciding on their next step.

Khan shuns Bollywood film award ceremonies, and has never accepted an award from them since 1989 when he won a Filmfare award for the best debut by a male actor for his debut film, Qayamat Se Qayamat Tak.

This year, he was nominated by Filmfare for the best actor's category for his performance in Mangal Pandey (The Rising).

Khan, however, did not attend the award show.

Aamir Khan has delivered a number of big hits such as Ghulam (Slave), Sarfarosh (Zealous) and Dil Chahta Hai (The Heart Wants).