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Last Updated: Wednesday, 26 July 2006, 12:06 GMT 13:06 UK
Honda's light aircraft takes off
Honda executives at Hondajet launch
Honda unveiled the plane at a US airshow last year
Japanese carmaker Honda is preparing to move into the aviation world, with the launch of a mini passenger jet.

The firm hopes to target the market for short-stop light aircraft priced at under $4m (�2.2m).

The Hondajet features a wing-mounted engine design that aims to cut down on fuel as well as maximise space inside, allowing it to seat seven people.

Tokyo-based Honda said it expected to start taking orders for the aircraft in October, when it will set its price.

Honda has signed an alliance with Piper Aircraft to help sell and market the planes.

Designer Michima Fujino said the seven-seat plane would compete with rival offerings on "performance quality comfort and price".

Long journey

Mr Fujino, who was given the job of designing a plane for the automaker back in 1986, conceded that finally getting the jet off the drawing board had not been an easy journey despite senior management's faith in the project.

"Maybe I should not say this - but I don't remember how many times I almost gave up," he said.

The plane will also face stiff competition, as several companies have similar rival planes in the pipeline.

As well as targeting the private jet market, Honda believes the aircraft will allow it to take advantage of proposed "air taxi" services.

Several US firms are believed to be considering the launch of such a service to target business executives and the wealthy.

But it could still be some time before the Hondajet takes off commercially.

Despite 240 hours of test flights it still has to win regulatory clearance, which could take as long as four years.


SEE ALSO
Honda unveils $1bn expansion plan
17 May 06 |  Business
Honda sees earnings speed ahead
26 Apr 06 |  Business
Honda starts work on new UK Civic
13 Oct 05 |  Business
Honda workers get 4.3% pay rise
11 Mar 05 |  Wiltshire

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