Skip to main contentAccess keys help

[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Friday, 30 September 2005, 14:37 GMT 15:37 UK
Procter cleared for Gillette deal
Man shaving
Procter & Gamble said buying Gillette was a 'a unique opportunity'
US regulators have given consumer giant Procter & Gamble the green light to go ahead with its $57bn (�32bn) takeover of razor and battery maker Gillette.

However, the Federal Trade Commission stipulated that Gillette's Right Guard and Rembrandt brands must be sold off to allay competition concerns.

P&G also said it would offer to sell Gillette deodorant brands Soft & Dri and Dry Idea to the Right Guard buyer.

The merger will create the world's largest consumer products company.

Boston-based Gillette agreed to be bought by P&G in January and shareholders of both companies overwhelmingly approved the acquisition in July.

P&G's products include Pampers diapers and Tide laundry detergent, while Gillette is famous for its shaving products and Duracell batteries.

The purchase means P&G will gain strength in areas where it currently has little presence, including shaving supplies where Gillette is the global leader.


SEE ALSO:
Gillette sharpens up its profits
04 Aug 05 |  Business
P&G to acquire Gillette for $57bn
28 Jan 05 |  Business
Judge cuts through razor ads row
23 Apr 04 |  Business


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

AmericasAfricaEuropeMiddle EastSouth AsiaAsia Pacific