Carmaker Land Rover is under pressure to reopen pay talks after workers overwhelmingly turned down its latest wage offer. Transport and General Workers' Union (TGWU) members working at the Solihull-based firm on Thursday rejected an offer of a 6.5% pay rise over two years by 5,055 votes to 1,117.
TGWU officials are due to meet later on Friday to consider their next move.
TGWU official David Osborne said the outcome of the ballot reflected workers' dissatisfaction with the pay proposal, and urged Land Rover to come back to the negotiating table.
"The company should reflect very seriously on this overwhelming rejection, and we should urge them to reopen negotiations so that a sensible settlement can be found," he said.
Any threat of strike action would require a fresh ballot of TGWU members.
The dispute centres on alleged disparities in pay and conditions between workers at Land Rover and their counterparts at Jaguar.
Both firms are owned by Ford.