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| Saturday, 15 June, 2002, 22:31 GMT 23:31 UK Tough times for the 'Androids' Andersen has drummed fierce loyalty into its staff To its critics and rivals, there was always something a little creepy about Andersen.
Not so Andersen, where, in the words of one former employee, "partners have the company spirit pumping around their veins". Andersen may once have been the smallest of the so-called Big Five audit firms, but it was also by some measure the proudest. But as its failed attempts to patch together a merger-cum-rescue-deal proved, melding that zealous culture into another firm is nigh-on impossible. All for one... For any firm whose sole assets are the minds of its staff, building a cohesive corporate culture is always going to be crucial. At Andersen, this focus had become something of an obsession.
No recent management fad, this: Andersen's "one-firm philosophy" was developed as early as 1924. To bind staff into the firm, each employee reportedly received an average of 135 hours' training every year, and enormous effort was poured into team-building and morale-raising exercises. In return for their commitment, they benefited from a far less hierarchical structure than at many rival firms, including an unusual level of openness about the pay and bonus structure. The vision thing To the uninitiated, all this had a disturbing side. Take the obsession with the company's eponymous founder, who launched the firm in 1913. At times, the veneration surrounding Mr Andersen's memory amounted to a cult of personality. "Another lesson from our teacher," runs the introduction to a mini-homily on the Andersen website, going on to list his achievements - youngest accountant in Illinois, dazzlingly early entry into the Accounting Hall of Fame, and so on. "If you believe in your vision, the possibilities are endless," gushed Andersen. Messy divorce Recent events seemed to contribute to Andersen's cohesiveness. In 1997, the firm, then the biggest business-services provider in the world, began the slow process of breaking into two.
Three years later, the acrimonious divorce came through: in return for paying $1bn and giving up rights to the Andersen name, Andersen Consulting - now Accenture - walked free. This pitched Andersen down from top to fifth-largest among the Big Five, and left it most heavily exposed to the steady but unspectacular business of auditing company accounts, as opposed to providing IT consultancy, or advising on human resources policy. Who's laughing now? For the firm's critics, its strait-laced, stiff-necked image can be a source of ridicule.
Within the business-services world, consultancy has a far more glamorous image than the workaday drudge of auditing. But that doesn't seem to put off applicants, for whom Andersen has a particular appeal. At one stage during the boom years of the late 1990s, Andersen was receiving an eye-popping one million job applications annually. A recent survey of 6,000 British final-year students - before Andersen Worldwide fell apart - placed Andersen fifth in the list of most desirable employers, after only the UK Foreign Office, British Airways, Accenture and - ahem - the BBC. Different folks The curious power that Andersen exercised over actual and would-be staff had been its greatest strength. But when trying to stitch together a global deal with KPMG earlier this year, it proved a serious handicap. Reluctant to play along with what seemed to be a centrally agreed stitch-up with what they considered a less prestigious firm, individual Andersen offices drifted instead into deals with other big accounting firms, leaving KPMG with Andersen marriages in South Africa, Japan and Nigeria alone. KPMG reckons it walked away from Andersen, but it is also likely that getting the young dealmakers of KPMG to work happily alongside zealous "Androids" was just too tricky. In a business where the only resources are human ones, these sort of considerations could not be more crucial. |
See also: 19 Mar 02 | Business 19 Mar 02 | Business 19 Mar 02 | Business 15 Mar 02 | Business 15 Mar 02 | Business 02 Mar 02 | Business 05 Feb 02 | Business 03 Feb 02 | Business 29 Jan 02 | Business Top Business stories now: Links to more Business stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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