"Antonio 'LA' Reid and Kenneth 'Babyface' Edmonds aka 'La Face' are one of the most prolific hit-making pairs in black music history! I'm sure Donnell Jones, Usher, TLC, Ciara & Outkast would agree - they are just some of the artists who've sold millions of albums on LA Face Records' roster. I look forward to finding out the secret of their success!"
Ronnie Herel
Ronnie Herel looks at one of the most successful and largest RnB labels of the 80s and 90s, LAFace.
La Face was the Atlanta based record label founded in 1989 by Antonio M. "L.A." Reid and singer/songwriter Kenneth B. "Babyface" Edmonds as a joint venture with Arista.
As a label they have had over 30 number one records by artists including TLC, Toni Braxton and Usher. BMG (Arista's parent company) bought out Reid and Edmonds' 50 percent share of LaFace for $100 million, and the company relocated to Los Angeles as part of a restructuring deal in the year 2000.
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