appears: seems
living up to: meeting people's expectationsreputation: its name unstable: likely to change, not fixedmerely: only fuel: in this case make it (the speculation) worse speculation:guessing about what might happen
rumours: pieces of information that may or may not be true, but that people are talking about dismissed as false: said to be untrue faction: an organised group of people within a larger group, with their own ideas and beliefs bitter dispute: strong, unpleasant argument waged: fought to stamp out: stop |