Last updated: 20 august, 2010 - 15:31 GMT
Shuga
To play this content JavaScript must be turned on and the latest Flash player installed.
Shuga is a three part TV soap opera broadcast across Africa that has caught the popular imagination.
Set in Nairobi, it reached nearly 60% of the intended audience there.
It's a collaboration between MTV and several health organisations such as UNICEF and "HIV Free Generation" to promote safe sex.
We talk to the producer about why it has been such a success.
First broadcast August 18th 2010.
BBC iD
BBC iDBBC navigation
BBC links
BBC © 2014The BBC is not responsible for the content of external sites. Read more.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.
