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THIS STORY LAST UPDATED: 27 September 2003 1641 BST
Binning it in Swindon
Litter Bin
Swindon has 400 litter bins throughout the borough
As part of the recently launched 'Spruce Up Swindon' Campaign Swindon Borough Council and the New Swindon Company is asking residents to do their bit and put any unwanted litter in the bins and not on the ground.
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Swindon Borough Council

Keep Britain Tidy

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FACTS

• Swindon residents and visitors will be able to enjoy a cleaner and brighter town with help from the 'Spruce up Swindon' campaign.

• Swindon Borough Council, The New Swindon Company and Swindon Initiative are working together to help make Swindon a cleaner place to live.

• The council has earmarked an additional £100,000 to spend on this topic close to residents' hearts.

•For further information on the 'Spruce Up Swindon' Campaign please contact Caroline Pike on 01793 463106 or Sarah Deacon on 01793 463105.

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Litter is expensive - nationally its costs around £370 million a year to remove litter from Britain's streets, waterways and open spaces.

Swindon picks up approximately 4500 tonnes of litter each year from such areas, costing the council tax payers £150,000 per year.

Jennifer Ellison
Don't be a tosser: In August Keep Britain Tidy launched a national drive to stamp out litter that is thrown from cars. The campaign was spearheaded by pop star and ex Brookside star, Jennifer Ellison.

Litter is a health hazard both to people and wildlife and is particularly dangerous to children and older people causing injury through slippery surfaces, broken glass or discarded hazardous wastes, such as car batteries or household chemicals.

Pets - and wild animals - also face risks, as they are attracted to litter seeking food and as a result frequently suffer food poisoning, suffocation or injury.

John Short, Director of Swindon Services said: "Quite apart from looking unsightly and attracting vermin, litter is costing Swindon Council tax payers £150,000 of money a year.

"Just think what else that money could be spent on if people didn't drop things like gum, crisp packets and cigarette ends."

Any type of litter takes a long time to decompose naturally, aluminium cans can take up to 100 years, with cigarette butts, the most commonly found litter taking up to two years.

So whatever the material the right thing to do is not to drop it in the first place.

This is the message that the 'Spruce Up Swindon' Campaign is hoping to spread to people in Swindon.

With over 400 litterbins in the borough the campign organisers say there is no excuse to drop litter.

What you can do to help
Place unwanted litter in bins
Take your litter home with you if there are no bins are available, it's the first piece of dropped litter that encourages others to follow suit.
Wrap chewing gum in its wrapper and dispose of properly.
Dog - owners should carry a poop a scoop or plastic bag.
Take care of your house rubbish before collection, never put it out early and always keep it on your own property
Most importantly - set a good example and never drop litter!

Add your comment - is Swindon any worse than other towns for its litter problem? Should the borough set up a litter warden scheme and issue £50 fines to anyone caught dropping litter? Share your views!

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