What impact can celebrity chefs have on our dwindling fish stocks and can we be persuaded to change our habits? The two million pound campaign to persuade us to love organic and why this winter has been particularly harsh for owls.

Last updated: 16 January 2011

Country Focus - Sunday 16th January at 07.00am presented by Rachael James; repeated 5.30am Monday 17th January 2010

Think of fish and you probably think - cod, salmon or tuna. Those are the three main fish we consume in this country but fears about diminishing stocks have led celebrity chefs this week to campaign for us all to eat some of the lesser known species. Sowe ask what impact do the likes of Hugh Fearnley Whittingstall and Jamie Oliver have when it comes to our traditional fish supper?

We look at "Why I love Organics" a new £2m campaign paid for by organic businesses with match funding from the EU. The UK's organic food sector is hoping for a billion-pound sales boost over the next three years after launching its first ever generic marketing campaign.

Clothes end up in charity shops for many reasons, most often because they've been superceded by more fashionable garments, but there's still life in the raw materials. Rossi Owen buys old garments and rebuilds them into attractive new designs marketed at craft fairs and online at Dilys the sheep.

Adn the volunteers looking after our owls - The RSPB is warning that all birds, and owls in particular have been starving as their food all but disappeared in the plunging temperatures. But how will this affect the breeding season this year? At Green Castle Woods in Carmarthenshire, owned by the Woodland Trust, volunteers monitor ten owl boxes every year, to check on the birds' progress.


New website

iPlayer Radio logo

Listen online

A new look for BBC Radio online: listen live on your computer - and now on your smartphone.

BBC © 2014The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.