Bridgend are the current Welsh Premiership champions

Bridgend RFC owner Leighton Samuel says the sale will help finance a new 15,000 seat capacity stadium for the Celtic Warriors regional side.

Former Wales and Bridgend legend JPR Williams said the decision is yet another sorry example of how tradition is being swallowed by professional rugby.

"It's very sad news because I've supported and played for Bridgend since the 1960s," he told BBC Sport.

But Samuel's plan, which was revealed to Warriors fans at a public meeting on Monday night, have already been described as a "non-starter" by Bridgend Council.

Councillor Jeff Jones said: "We own the ground and any monies from the ground could not be used to finance a new stadium because Mr Samuel doesn't own the ground, he is a lease holder."

If the sale of the Brewery Field does go through, Bridgend's semi-professional side will share the town's Waterton Cross ground with South Wales Police.

The new stadium for the Warriors - a side formed in the summer from the partnership of the Pontypridd and Bridgend clubs - will be built in Treforest or Llantrisant.

JPR Williams wants more Bridgend fans to support the Warriors

Samuel, chief executive of the Warriors, indicated that the site at the University of Glamorgan land in Treforest near Pontypridd is the preferred option.

That move would seem to be designed to appease Ponty fans who have been angered by Samuel's earlier decision not to play any Warriors games at Sardis Road.

He believes the region can generate more money by playing games at the Brewery Field for the time being.

Attendances at the Brewery Field for Warriors games have been low this season, but JPR hopes the support will now get a boost.

He said: "We have to get more spectators. We have to hope that now the World Cup is over that attendances will rise."

Wales stars Gareth Thomas, Sonny Parker and Ceri Sweeney will soon be back in Warriors colours, but Samuel has given the top earners a stark warning.

The regions five highest earners have been told to expect cuts in their six figure pay packets at the end of their current contracts, or face a move elsewhere.