Little is delighted with the ten-year deal

Worcester Warriors have signed a 10-year multi-million pound deal with sportswear manufacturer Kukri.

Kukri have supplied the Premiership club's kit since 2004 and will now take over all of their retail activities.

They will also sponsor the North Stand and run a new 2,500 sq ft rugby and sports superstore at Sixways.

"This deal is the start of a new dawn for Worcester and will strengthen our position in European rugby," said general manager Charlie Little.

"We have the potential to be something very special at this club Charlie Little

"We are delighted that a long-term partner and supporter of the club have come to us and said that they want to be part of the next ten years at Warriors.

"We have the potential to be something very special at this club. Our location, supporter base, infrastructure, amateur club and vision set us apart from everyone else.

"With a playing squad that is now starting to realise its potential with a place in the Heineken Cup only one game away, this is an exciting time for the club."

Warriors take on Newcastle Falcons in the last home League game of the season on Saturday 10 May 1500 BST and there will be full commentary on BBC Hereford and Worcester on 738 AM and online at bbc.co.uk/herefordandworcester.