Warrington's new ground will be known as the Halliwell Jones Stadium. The Super League club, who leave Wilderspool for their new purpose-built arena across town next season, have secured a long-term naming rights deal with motor group Halliwell Jones.
The Wolves have reached a financial arrangement with the north-west firm that will last 10 years.
Chief executive Andy Gatcliffe said: "The board of directors of the club is extremely pleased to have 'captured' such a prestigious and quality partner as our new stadium naming rights sponsor."
Warrington signed off from Wilderspool - their home for the past 105 years - in style with a 52-12 hammering of Wakefield on Sunday that secured a play-off place.