Britain saw their medal hopes crash in Pinerolo

After a heartbreaking 4-3 semi-final loss to Finland, Britain set up another thrilling climax as they battled back from 6-2 down after six ends.

Skip David Murdoch's three-point haul on end seven reduced the deficit to 6-5 but after another point each, the USA pulled away on end 10 to seal victory.

Canada later took the gold medal after crushing the Finns 10-4 in the final.

I am devastated but it was not meant to be GB skip David Murdoch More British reaction

In reality, Britain had always been chasing the game after American skip Pete Fenson's dramatic double take-out in the third end scored three and put his team 4-1 ahead.

Fenson scored two more in the sixth to leave Britain with a mountain to climb to get back into the game.

Murdoch's last-stone double take-out in the seventh gave Britain a triple but the Americans stayed clear and took the last-stone advantage into the final end.

Despite Britain's best blocking efforts, Fenson held his nerve to draw in his final stone for 8-6 and spark celebrations among the American fans.

It was a sad finale to a promising tournament for Great Britain, who consisted of Murdoch, Ewan MacDonald, Euan Byers, Warwick Smith and alternate Craig Wilson.

Murdoch's men had led the round-robin stage with six wins from their first seven matches before running into bad form, finishing with four defeats in a row.