Get in the mood for Athens by reading his inspirational words.

Sweetenham sounds rallying call

Just something for your diary; to live and commit to and to read regularly.

To those aspiring to excellence in sport, the ultimate is the Olympic Games.

This event is without question an arena only for those gladiators reflecting a tough and uncompromising competitive attitude.

Attitude is everything and winning is the only considered option.

The Olympics atmosphere can be unforgiving and unrelenting. Those who win at the Olympics entered the meet knowing and expecting; hope was not in their vocabulary.

To the successful athletes there are no surprises. All anticipated and/or unanticipated obstacles have been previously dealt with in preparation.

The partnership of a talented athlete and driven coach is central core for success; both must have the courage of their conviction and total belief in their expectation.

SUPPORT TEAM GB Sweetenham is encouraging Brits to send their messages of support to the swimmers By fax: Coral Beach Hotel, Cyprus 00 357 26 881205 c/o Craig Hunter or Claire Huddart Email: craig.hunter@btinternet.com or claire@chuddart.freeserve.co.uk

Both together must have positively, totally and unconditionally endured and thrived on a preparation that renders them both superior and invincible in any conditions or circumstances.

Excellence in training - competition and lifestyle are all reflective upon each other in the final outcome.

Soft, compromising, rationalised, unprepared coaches and athletes who do not appreciate that a reason is an excuse and an excuse is no reason, who do not consistently, in training, expose themselves to harsher and more challenging conditions than the Olympic Games themselves, will be found wanting when their OG day comes.

We must be superior in every area, leaving nothing to chance. We will be the best prepared unit at the 2004 Olympics.

Success is a decision about attitude, not an emotion, feeling or desire Bill Sweetenham

Hope is not a word to be used by members of the British swimming team. Knowing is what matters to us. Visualisation is for hopers, reality is for winners.

Between now and the Olympics, each training practice will be better than the one before but also knowing the next one must be more challenging.

Each competition and camp must be better and more challenging than the one before but with an expectation of perfection at the following.

The Olympic podium does not recognise poor techniques or skill, incomplete preparation, unprepared bodies or negative attitudes. That is why it will recognise your name.

Train well today and every day. Each day is an Olympic preparation day and your result relies on what and how you do it now - consistently better than ever before.

Success is a decision about attitude, not an emotion, feeling or desire and if made totally from the heart, will outlast everything and overcome all obstacles.