Good old Bootham Crescent is no more and some would say York City are taking the biscuit.
 You are looking at KitKat Crescent |
When the Conference team entertain Morecambe on Saturday they will do so at the newly renamed KitKat Crescent.
Traditionalists would say it is time for the marketing men to take a break, but York need the money if they are to buy their ground back from their current landlords.
Nestle-Rowntree are based in York and with the Minstermen - or should that be Minstrelmen - playing in red and white stripes, the deal is clearly a match(stick) made in heaven.
And besides York are hardly on their own when it comes to bizarrely named stadia.
Ipswich Town decided to run a competition with the winner having a stand named after them.
As a result, the North Stand at Portman Road is now called The Sandra Cunningham Stand and will remain so for the rest of the season.
Wealthy benefactors, modesty withstanding, often want their hefty financial contribution rewarded with their club's ground named after them.
Firoz Kassam watches Oxford play at the Kassam Stadium, George Reynolds likewise used to watch Darlington at the Reynolds Arena before resigning as chairman.
But the best of the lot in this respect belongs to the Governor of California.
Austrian side Sturm Graz decided to honour their nation's most famous son by calling their ground The Arnold Schwarzenegger Stadium.
Arnie was in Graz to open the ground in 1997 and pledged to be back, but is now busy running California.
Former TV-am presenter Nick Owen had to be content with a lounge named after him at Luton Town's Kenilworth Road.
Unfortunately for the man who spent most of the 1980s parked next to Anne Diamond on a sofa, Owen was once refused entry after a security guard failed to recognise him.
York City's decision to sell the naming rights to Bootham Crescent is nothing new.
The first sponsorship of its type took place in 1926 - and it was a real gum deal.
Chewing gum entrepreneur William Wrigley reached a deal with the Chicago Cubs and the baseball team's ground remains Wrigley Field to this day.
Indeed, American sports teams lead the way when it comes to selling naming rights on their stadia.
More than two thirds of the top baseball, hockey, basketball and American football clubs have sold the naming rights on their stadia.
Makes you think, doesn't it?
MMIX
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I'd say York have done a good bit of business there - at least it isn't the Curly Wurly stadium!