The SPL are open to change that benefits all 12 clubs
The Scottish Premier League insists that it is "alive and kicking" amid all the chatter of the Old Firm leaving.
And chief executive Neil Doncaster said he was "always open to change" but stressed the need to represent the best interests of all 12 clubs.
"We have to remember that the SPL was born from change and I'm open-minded," he told BBC Scotland.
"We know money talks and we have to do our best to discuss ideas to generate more income for all of our clubs."
This week's headlines have been dominated by Celtic and Rangers saying they would welcome a move to a European league or to the Premier League in England.
But an SPL spokesman pointed out that half its member clubs had qualified for European competitions this season.
And he referred to a recent report that said the overall profitability of clubs in the SPL had increased.
"Per head of the population, more people attend football in Scotland compared to England," said the spokesman.
The SPL was responding to suggestions by Rangers manager Walter Smith that football in Scotland would lose its profile unless its major clubs could join an Atlantic League, with major clubs from some of Europe's other smaller nations.
Smith made reference to the SPL being forced to accept a reduction in future television revenue following the collapse of broadcaster Setanta last season.
But the SPL spokesman said that the replacement deal with Sky and ESPN had already brought about greater exposure, with the audience for the first Old Firm derby showing a 32% increase on the average for last season, and was shown on HD for the first time.
There were also record revenues from overseas TV deals last season, with action from the SPL available from 50 broadcasters and platforms in more than 100 countries.
Smith had pointed to the exodus of players from Scottish clubs to England, attracted by higher wages, as an example of declining standards in the SPL.
However, the SPL spokesman took as a positive the fact that Scottish players now make up 60% of first teams in the league compared to 48% in 1998.
He said that this had allowed promising young talent to emerge this season, including Hearts right-back Craig Thomson and midfielders Ross Forbes of Motherwell, Hibernian's David Wotherspoon and Aberdeen's Fraser Fyvie.
The spokesman added that having had four last-day finales in the past seven years suggested that the SPL also provided a high level of excitement and competition.
Doncaster revealed that next week he would be announcing an initiative aimed at increasing crowds.
And he added: "What I need to do is make sure that any change benefits all of the clubs and has the best interest of Scottish football at heart.
"The present set-up is viable but we're always looking at ways to increase our profile."
Meanwhile, Aberdeen manager Mark McGhee has joined the growing clamour condemning Celtic and Rangers for voicing their desire to leave the SPL.
"I think it's a ridiculous notion; it's outrageous really that they are even thinking about it," McGhee said.
"What's required is a realignment of the Scottish game. It requires a proper professional audit, by someone of some stature - to look at European football, to look at Ireland, Scandinavia and Russia where they play in the summer.
"(You need)... to look at the implications of that on gates, TV and advertising revenue and what the supporters want - and make a proper assessment of what we can do to improve the game.
"(You need)... Celtic and Rangers to be part of that. I think we also have to consider Celtic and Rangers and see what we can do to help them as the two teams that enter the Champions League."
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